Med spas & aesthetics

When someone asks AI where to get treated, make sure it recommends your practice.

People researching Botox, fillers, laser and skin treatments increasingly ask ChatGPT, Gemini and Perplexity who to trust and where to go. AEO-Max shows you what those answers say about your practice today, then does the work to get you recommended — accurately, and within the claims rules that govern aesthetics.

Built for med spas, aesthetic clinics and multi-location groups.

What AI says today

“Where is the best med spa for Botox in [your city]?”

Based on available sources, the most frequently recommended practices are:

  1. 1Competitor A
  2. 2Competitor B
  3. 3Competitor C
  4. —Your practiceNot mentioned

Some sources describe similar practices as “experienced” and “highly rated” — and don’t mention you.

Presence12%
You’re invisible

Illustrative example. Your real results come from your own prompt set.

Why this industry is different

Specific searches, personal trust, and regulated claims.

Searches are specific and local

People ask treatment by treatment — “lip filler near me”, “best laser hair removal in [your city]”, “is microneedling worth it”. Winning means being recommended for each service you offer, in each place you serve.

Trust is the deciding factor

Choosing someone to treat your face is personal. Engines weigh reviews, provider credentials, the medical director and consistent, believable information across the web.

Your menu keeps changing

New treatments, seasonal offers, provider changes and new locations make stale information common. AI repeats outdated services and hours with confidence. We find and correct it.

Claims are regulated

Med spa marketing sits under FTC rules and state medical-board guidance, including how results, before-and-after photos and reviews are presented. Our content is built for your medical director’s review.

Your practice, as AI describes it

Your menu, your providers and your reviews are already being summarized

Whether you’ve looked or not, answer engines are describing your practice right now — your treatments, your providers, your locations, your reviews. Some of it will be right. Some will be out of date, or about someone else. The free Snapshot shows you what they say, in their own words.

  • Which practices get recommended instead of yours
  • Where AI gets your treatments, providers or locations wrong
  • Which review and listing sources it trusts
An aesthetician in a white coat giving a client a facial treatment in a bright, modern treatment room
What AEO-Max does for your practice

Five levers, tuned to a med spa.

1

Entity foundation

One accurate identity for the practice, each location and each provider: services, credentials, medical director, hours and booking links aligned across your site, Google Business Profile, booking platforms and review sites.

2

Content

Treatment pages and answer-shaped guides for the questions people actually ask — what a treatment involves, who it suits, recovery, cost ranges, how to choose a provider — reviewed by your clinical lead.

3

Citations and reputation

The places engines trust: review platforms, “best of” lists, local press and wellness publications. We build the target list and earn the mentions, and help you respond to reviews well.

4

Technical accessibility

Local-business schema, location and provider pages, crawlability and AI-crawler access, so engines can read each treatment, provider and location clearly.

5

Measurement

The same prompt set, re-scored monthly across five engines — presence, share of voice, accuracy, sentiment and citations — so progress is real, not a feeling.

What we measure

The questions your next client asks AI

Your audit is built from questions like these, for your treatments and your market, run across five major answer engines.

Discovery and local

  • Best med spa near me
  • Where can I get Botox in [your city]?
  • Top-rated laser hair removal clinic in [your city]

Treatment questions

  • Is lip filler safe? What should I know first?
  • How long does microneedling take to show results?
  • Botox vs. Dysport: what’s the difference?

Trust and vetting

  • Is [your practice] reputable?
  • Who is the medical director at [your practice]?
  • What do reviews say about [your practice]?

Cost and booking

  • How much does Botox cost in [your city]?
  • Do med spas offer free consultations?
  • Best med spa for a first-time visit

How AI decides which practice to recommend

The model
A potential customer asks an AI assistant“Where is the best med spa for Botox in [your city]?”
1

Where AI looks

Engines don’t only read your website. They pull from sources like these:

  • Google reviews
  • Booking & directories
  • Local press & lists
  • Your site & profiles

AEO-Max works here. We make these sources accurate, consistent and hard to ignore.

2

AI writes its answer

We test how the answer engines respond to your buyers’ questions: five engines, weighted to where your buyers search.

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • Copilot
3

Who it recommends

BeforeAnother practice is named. Your practice isn’t.
AfterYour practice is named, and described accurately.

We re-score every month, so you can see the change.

Answer engines build their answers from third-party sources, not just your own website. AEO-Max cleans up those sources, then measures the result.
How we work together

Start free. Go deeper only if it’s worth it.

Step one

Free Snapshot

Ten minutes on your end. A headline score and the first things AI gets wrong.

Step two

Deep Audit

Full scoring across five engines, your competitors, and a prioritized roadmap.

Step three

Foundation Sprint

Fix the one-time foundations: identity, schema and the first answer-shaped content.

Step four

Ongoing management

Monthly content, citations and re-scoring so visibility compounds.

Built for a regulated industry

We don’t guarantee placement in any AI engine, and we don’t make treatment-outcome claims. Clinical and promotional content is drafted for your medical director’s review and follows FTC and state medical-board guidance on claims, before-and-after imagery and reviews. You approve everything before it goes live.

We don’t need patient records or protected health information to do this work. AEO-Max isn’t legal or medical advice, and your practice remains responsible for compliance.

Questions

Med spas ask us

Will AI recommend us if we do this?

No one can promise that — we don’t control the engines. We scope the work around what we can influence: presence in answers, accuracy, citations won and content shipped, and we re-score every month so you can see movement.

We have one location. Is that enough?

Yes. Answer engines weigh local relevance heavily, and a single well-described location with strong reviews can compete well. Multi-location groups need consistent information across every site, which is where we spend a lot of effort.

Can you help with reviews?

We help you build a steady, compliant review process and respond to feedback well. We don’t buy, fake or incentivize reviews in ways that break platform rules or FTC guidance.

How do you handle before-and-after photos and treatment claims?

Carefully. We follow FTC and state medical-board guidance, draft anything clinical for your medical director’s approval, and avoid outcome guarantees. Nothing goes live without your sign-off.

What do we get from the free Snapshot?

A short report or live call: your headline Visibility Score across a sample of client-style questions on two engines, how you compare with competing practices, and three examples of what AI gets wrong about you.

See what AI says about your practice — for free

Ten minutes on your end. We’ll show you what ChatGPT and Perplexity say when someone asks where to get treated, and where the opportunity is.

Free AEO Snapshot

Get in touch

Tell us a little about your business and we’ll come back with what AI says about you today — and where the opportunity is.